If you’re trying to build a business or just stay competitive in the age of AI, I need you to listen up.
You have to stop using boring, run-of-the-mill AI prompts.
Seriously. Why? Because that’s what everyone is doing, and they’re all getting the same bland, forgettable results. Have you noticed how your social media feeds are just clogged with garbage AI content? The kind you scroll right past without a second thought?
Yep. We’ve officially reached AI junk content saturation.
There’s so much noise out there that it’s getting harder for genuinely helpful content to break through. But there’s a way. A method that helps you think like a computer so you can actually get ahead.
It’s called JSON prompting.
And while it might sound a little technical, I promise you, this is going to change the way you think about using AI. While everyone else is using plain old prompts to get the same plain old output, you’re about to get a peek into the future.
The Difference Between Content That Fails and Content That Flies
So, what’s the big deal?
A regular prompt is when you go to ChatGPT and say, “Write an article about plants.” It’ll spit out something that’s… fine. It’ll be generic, maybe even impressive at first glance. But it won’t actually do anything for your business. It won’t connect, it won’t convert, and it won’t make you money.
JSON prompting, on the other hand, is all about getting consistent, good results based on something that already works.
It all starts with a simple idea: everything is data.
Our own DNA is just a string of data. The border between two states on a map? It doesn’t exist in the real world—it’s just data we all agree on. This video you’re watching is just a bunch of numbers and code sitting on a server somewhere.
Data is powerful. And data, when used correctly, is money.
JSON (which just stands for JavaScript Object Notation) is a way to structure that data. Instead of a vague request, you give the AI a specific blueprint.
It looks a little something like this:
{
"webinar_title": "Your Title Here",
"speaker_name": "Your Name",
"credibility": "Why people should listen to you",
"product_name": "Product Being Sold",
"description": "A compelling description",
"price": "$997",
"offer_price": "$97"
}
See how that works? We’re not just asking for a script. We’re breaking it down into a strategic structure. We’re forcing the AI to think in terms of data points, not just words.
How to Systematize Your Success
The core of this whole thing is finding what works and dissecting it.
A while back, I did a webinar that made about $14,000 in a couple of hours. Now, of course, I have an audience and an existing business. But the structure of that webinar is what made it work. It followed a formula.
So, I fed the entire transcript of that successful webinar to an AI and told it to extract the key components into a JSON format.
Now, I have a repeatable blueprint for success. I can say, “Make a new webinar script about web hosting using this structure,” and the AI will generate something that follows a proven formula.
This is exactly how people like Russell Brunson got rich. He took the concept of sales funnels, broke it down into a data-driven system (a piece of software), and made it repeatable for everyone.
That’s what JSON prompting allows you to do.
Why This is Your Unfair Advantage
When you start using JSON prompts, a few amazing things happen:
- You Get Consistent Results: Find a social media post or a video style that works? Turn it into a JSON prompt. Now you can create variations that have the same winning DNA, over and over again. No more guesswork.
- It Costs Less: These structured prompts are smaller and more compressed. The AI doesn’t have to spend as much processing power trying to figure out what you mean. As AI services get more expensive, this is going to be a huge deal.
- You Can Build Your Own Tools: This is the really exciting part. You can tie these prompts to an API and build your own custom tools. I’ve done this myself with a WordPress plugin for my business. We know what makes a blog post work, so we boiled that knowledge down into JSON prompts and built a tool around it. You could create an AI logo generator, a tool for writing ad copy, or anything else you can dream up.
- You Learn to Think Like a Computer: This is the most important skill you can develop right now. When you learn to break things down into data and systems, you start to see how the AI “thinks.” That gives you a massive leg up on everyone else.
You don’t have to be a programmer to do this. The next time you get a really great result from an AI, don’t just celebrate. Ask the AI to turn that result into a JSON prompt for you. Say something like: “Analyze the structure of the article you just wrote and create a detailed JSON prompt from it, with variables for the user to edit.”
Boom. You’ve just created your first reusable asset.
While everyone else is still just chatting with the AI, you’ll be giving it direct, non-negotiable instructions. You’ll be getting better, faster content, and building a real, sustainable business in the process.
This is how you win in the age of AI.